Accomplished Marketing Executive Joins Brightview Senior Living
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Brightview Senior Living is pleased to announce that Julie Masiello has joined the company as Vice President of Marketing and Sales at the company’s Home Office in Baltimore, Maryland.
“Creating quality senior living communities is Brightview’s mission,” explains David Greydanus, Chief Operating Officer and Executive Vice President of Brightview. “We are proud of the excellent service and care our associates provide residents and their families each day.”
“As demand for our communities increases and our business continues to grow, we identified an accomplished marketing executive with an extensive business and entrepreneurial background. Julie will guide our marketing and sales efforts as our business continues to grow. We are thrilled to welcome her to the Brightview team.”
In her role, Ms. Masiello will be responsible for Brightview’s long term marketing and sales strategy. In addition, she will lead Brightview’s marketing team and serve as a liaison and subject matter expert for the sales teams.
Most recently, Ms. Masiello served as Vice President of Travel Marketing for Arch Insurance Group in Hunt Valley, Maryland.
Previously, she has held marketing leadership roles at Transamerica Life and Protection, Vertrue and Coverdell and Company.
In her roles, she has worked nationally and internationally, led and managed teams in diverse environments and developed extensive digital marketing expertise.
Ms. Masiello has a B.A. from Lehigh University in International Business and International Relations.
“I am thrilled to join such a passionate group of people at Brightview,” said Ms. Masiello. “Brightview is a leader in the industry, and I look forward to our future as we continue to serve seniors and their families.”